On3: Why content is king for collectives thanks to Sport & Story

FULL ARTICLE: Why content is king for collectives thanks to Sport & Story - On3

As donor fatigue deepens nationwide, one question increasingly weighs on NIL stakeholders’ minds: How should school fundraising foundations reward donors with something of value so they can continue to expand their pool of contributors and drive revenue?

Enter a company called Sport & Story.

Billed as a leading provider of creative storytelling in college sports, S&S over the last two years has provided a treasure trove of premier content to members of their subscription platforms that work with fundraising foundations. The platforms reward existing foundation donors, attract new ones and aim to increase both revenue and membership numbers.

Now Sport & Story is expanding its portfolio with other clients that have also felt the brunt of donor fatigue: NIL collectives. 

“I think the model works even better on the collective side,” Victor Vitarelli, Sport & Story COO and head of content told On3.

Working with foundations has been successful. Sport & Story has five platforms in the space – LSU, Arkansas, Mississippi State, South Carolina and Oklahoma State. Three of those platforms, Arkansas, Oklahoma State and South Carolina, currently working with their respective fundraising foundations. At Oklahoma State, for instance, $8.99 per month or $98.89 annually, will give you access to behind-the-scenes content, interviews, features, documentaries and archived games, as well as complimentary membership to the Oklahoma State POSSE, the athletic department’s fundraising arm.

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FULL ARTICLE: Why content is king for collectives thanks to Sport & Story - On3