25% OF OSU MAx subscribers have never been captured in university databases

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75% OF OSU MAx subscribers are new to the POSSE

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46% OF OSU MAx subscribers live more than 100 miles from the campus

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52% OF OSU MAx subscribers are under the age of 40

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25% OF OSU MAx subscribers have never been captured in university databases | 75% OF OSU MAx subscribers are new to the POSSE | 46% OF OSU MAx subscribers live more than 100 miles from the campus | 52% OF OSU MAx subscribers are under the age of 40 |

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Strong Connection for Poke Fans

The Oklahoma State University fanbase can’t get enough of their Cowgirls and Cowboys. Who can blame them? With such a rich history in sports, there are endless stories to tell, and with OSU Max, they can all be told. Poke fans should never run out of original content.

Launched in December of 2021 with 150 pieces of original content, OSU Max has quickly become the new home for Oklahoma State athletics stories. Stories that Cowboy fans can't get anywhere else. More than a subscription, it's an annual membership community for Cowboy fans. For $8.99** a month, fans have access to exclusive premium content and receive a complimentary Sheriff level membership to the OSU POSSE and a host of other member benefits. “It’s a must-have for anybody who is a die-hard Oklahoma State Athletics fan,” claims Hallie Hart in her Spring 2022 article for POSSE* magazine.

Sharing Stories of a Rich Sports Tradition

OSU Max is the place for the greatest moments in Cowboy history to live and be shared forever. Filled with carefully categorized content for easy access, it’s Netflix®-like but 100% dedicated to the Pokes.

"With our rich history and tradition in all sports, Oklahoma State has great stories to tell. Our fans know some of these stories and will enjoy hearing them again. But even more, stories have never been told. With OSU Max, all of these unique stories about great teams, great players, great coaches, and great games can be told. In addition, fans will literally go inside the huddles and locker rooms of their favorite Cowboy and Cowgirl teams.” †

Chad Weiberg
Director of Athletics
Oklahoma State University

Humanizing Coaches and Student-Athletes

By telling stories showing OSU’s student-athletes and coaches beyond game day, OSU Max builds a tighter bond with fans.

“…OSU Max has provided a glimpse into the lives of our student-athletes, coaches, and staff in ways we never thought possible.”

Kevin Klintworth
Senior Associate AD / Communications
Oklahoma State University

Notable Recruiting Impact

The Oklahoma State coaches have thoroughly embraced OSU Max. The opportunity to show future Cowboys and Cowgirls what their programs are all about has been a game-changer.

“OSU Max is imperative to what we do in recruiting and telling the story of our programs. It has so little to do with the sports that we play and so much more to do with the lives these kids lead away from the field and what they’re really about. I’m thankful that we have this opportunity with OSU Max so that we can show the rest of the country what we’re really about.”

Kenny Gajewski
Head Softball Coach
Oklahoma State University

“The goal is for fans to never run out of videos.”

Stephen Howard
Assistant Director
for Digital Strategy
Oklahoma State University

“The possibilities, I think, are very exciting. And they are limitless.”

Chad Weiberg
Director of Athletics
Oklahoma State University

“OSU Max preserves the voices of the past, amplifies the stories of the present and carves a cutting-edge path into the future.” *

Hallie Hart
Writer
POSSE

“This partnership with Sport & Story will allow our fans to connect with our teams like never before and will give Oklahoma State student-athletes an engaging platform in this new NIL era. We couldn't be more excited for this launch."