Hogs+ Case Study | KB Sides Podcast
Summary
“We need to do a better job of telling our story.” A phrase spoken by so many ADs, coaches, and athletic department staff that it’s become cliche – though it is as accurate as ever and rarely addressed with any significant impact. But the schools that have taken steps to tell their story have seen tremendous results! A case in point is the University of Arkansas and their remarkable softball student-athlete, KB Sides.
KB recently sat with Sport & Story President Bo Mattingly for a wide-ranging interview
KB’s story – informed by her previous school that she was no longer wanted and thought of giving up the sport before choosing to transfer to Arkansas, where she became the SEC Player of the Year – instantly resonated with the entire Razorback fanbase and beyond. The podcast was posted to feeds on both iTunes and Spotify, with the video uploaded to the Hogs+ platform.
One of the many benefits of a partnership with Sport & Story is the additional content that will populate social media channels – above and beyond the subscription platform.
Clips of the KB podcast that were posted to @HogsPlus and @RazorbackSB took off with eye-popping engagement
Heart warming feedback
The podcast, and the response on social media, created the opportunity to share the original email sent by Head Coach Courtney Deifel to recruit KB to Arkansas - providing more exposure to the family culture built by Coach Deifel and boosting her ability to recruit future athletes who want to be a part of the program.
Even better, from KB herself:
The podcast with KB - combined with the regular cadence of video trailers and clips promoting Arkansas’ spring sports – drove significant engagement for the @HogsPlus Twitter channel over the month of May.
In Conclusion
Sport & Story can help tell the story of your programs and student-athletes like no one else.
In addition to creating for you a first-class school-branded network of distribution platforms, encompassing web, mobile, and every major OTT streaming app, you will also receive a tremendous amount of additional content – covering all of your men’s and women’s sports – specifically for social media, that can go viral and reach hundreds of thousands of fans and recruits (and can serve as incremental sponsor able inventory for your multimedia rights holder to monetize).
All of this new content and far-reaching exposure costs schools NOTHING! Schools partnered with Sport & Story take ZERO financial risk while unlocking the upside of a new revenue stream.
To learn more about how Sport & Story can help your department tell the stories of your student-athletes, contact us here. We’ll schedule a call at your convenience and create a free login account to Hogs+ so you can browse and watch for yourself!