Baylor Partners with Sport & Story to Launch Baylor+
Fayetteville, AR: Sport & Story, a leading content production & tech company, has partnered with Baylor Athletics to give fans new way to stay connected with all things BU Athletics with the announcement of Baylor+. Launching this fall, Baylor+ is the official content platform for Baylor Athletics, offering fans an insider's look into the experiences of student-athletes and coaches as well as the compelling stories that shape Baylor Athletics.
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Full Article: https://baylorbears.com/news/2023/8/9/general-baylor-athletics-launches-baylor.aspx
WACO, Texas -- Baylor fans, get ready for more premium video content and original storytelling.
Launching this Fall, Baylor+ is the official content platform for Baylor Athletics, offering fans an insider's look into the experiences of student-athletes and coaches as well as the compelling stories that shape Baylor Athletics. Baylor+ will feature exciting coverage of the current teams in Waco, while celebrating beloved Bears' Legends and pivotal moments from the past.
Through an exciting new partnership with Sport & Story, the leading provider of creative storytelling content in college athletics, Baylor+ is unlike anything Baylor fans have experienced before. The platform will be the home for an extensive range of original content covering all of Baylor's sports programs, with behind-the-scenes access, captivating interviews, never-before-seen archival material and historical documentary films, as well as news and information.
"With the launch of Baylor+, our dedicated fans and supporters will have unprecedented access to exclusive content and storytelling from within our Athletics program," said Mack Rhoades, Baylor Vice President and Director of Intercollegiate Athletics. "As the media landscape around college athletics evolves, we are pleased to launch a platform that shines a spotlight on the dedication of our student-athletes, the passion of our mission-driven coaches and staff, and their role in embodying our vision of Preparing Champions for Life."
Content will be available wherever Baylor fans want to watch, including web, mobile and major TV streaming apps like AppleTV, Amazon FireTV, Roku, and Android for only $7.99 per month or $79.99 annually. Subscribers who pay for the subscription on an annual basis will get two months of access for free!
"The Sport & Story Team has unique insight into Baylor Athletics and our respective programs though their prominent work covering our basketball programs for the ESPN+ 'Our Time' series in 2022. They have a proven passion for helping us authentically tell our story." Jovan Overshown, Deputy Athletics Director and Chief Revenue Officer said. "This extraordinary collection of content, coupled with a best-in-class viewing experience, is a game-changer for those who love the Green and Gold and are invested in our treasured Baylor community."
"The Baylor+ initiative will give fans an inside, exclusive look into all of the programs within Baylor Athletics and I think this is an excellent opportunity for our department," women's basketball head coach Nicki Collen said. "We enjoyed having ESPN come in for 'Our Time' during my first season and showcase not only what I was trying to build but who our staff and players were as people outside of basketball. This is exciting as we head into the upcoming school year."
"Baylor+ is a great opportunity for our fans to get a deeper look at some of the tremendous young people we have, not only in our program, but across Baylor Athletics," men's basketball head coach Scott Drew said. "There's so much more to these student-athletes than what you see on gameday, so for Baylor+ to be able to shine a light on that is a great opportunity for everyone involved."
Baylor+ is a partnership between Baylor Athletics and Sport & Story, the industry-leading college athletics content services group who has partnered with premiere college athletics departments to create premium content and subscription platforms as well as daily email newsletter. The Baylor Brew – The Official Daily Newsletter For Baylor Athletics – launched in partnership with Sport & Story in July.
"We are tremendously excited to be working with the talented team at Baylor," said Sport & Story President, Victor Vitarelli. "After working with Baylor on the ESPN+ 'Our Time' basketball series in 2022 it was easy to see that this was a unique athletic department full of amazing stories to tell. We are excited to show how Baylor is unique in their daily approach to athletics and engage the Baylor fanbase in a much broader way."
Additionally, industry-leading design and engineering firm WMT Digital led the build for the new platform and user experience.
For information about brand integration and sponsorship opportunities with Baylor+, interested parties may reach out to Luke Holcomb, General Manager of Baylor Sports Properties, at Luke.Holcomb@playfly.com.
Baylor+ will feature a full menu of episodic content featuring all of Baylor Athletics, including:
The Follow: An all-access pass that lets you go behind the scenes with your favorite Baylor teams before, during, and after the games.
My Time: Storytelling content that spotlights the biggest names and personalities in Baylor Athletics both on and off the field.
Baylor Film Room: Baylor+ analysts break down the plays and players that make the difference on the field and court.
Baylor Rewind: Celebrate the greatest games, plays, and moments from the storied history of Baylor sports.
Baylor Films: Documentaries featuring the stories and personalities from Baylor's storied history.
The Baylor Brew: A daily email reader about everything Baylor Athletics, arriving in your inbox every morning just in time for your first cup of coffee.
About Sport & Story:
Sport & Story is a leading provider of content platforms and content production services, producing award-winning storytelling content that offers unparalleled access to teams, both on and off the field. With a portfolio that includes subscription platforms, podcasts, email newsletters and other content production services for esteemed institutions and collaborations with prominent media outlets, Sport & Story is committed to fueling fan engagement in sports.
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